I’m Terry Mettler
I like to nurture creativity and transform visions into reality.
Think of me as your trusted right hand, the bridge between logic and imagination.
Services.
After more than 20 years leading cross-functional teams and initiatives within prominent corporations, product development functions and buying at major department stores, I've become adept at juggling multiple roles, enabling me to swiftly add value through my diverse background.
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Creativity. Speed.Scale. Bringing together the right people, processes, and tools to amplify creativity and impact at scale.
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Taking a holistic view in navigating strategic initiatives through a complex matrix to achieve success
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Developed strategies, pricing plans, and curated exclusive product selections for strategic accounts.
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Revitalized "at risk" facility and membership, creating a vibrant establishment. Streamlined processes, enhanced facility experience. Strategically executed $1.5M visual/furnishing projects, fostering strong subcontractor relationships for successful outcomes over 7 years.
Who I am and What I Stand For.
Relationships
Build and maintain strong collaborative relationships, both internally and externally, leveraging them to drive tangible business results..
Expertise
Process Strategy Team Collaboration Team Leadership & Engagement Process improvement & efficiencies Vendor Managment & negotiations Program & Project Management
Problem Solver
Enjoy breaking down complex problems into manageable "chunks" to develop actionable plans, embracing progress rather than striving for perfection.
Communication
innate ability to organize and effectively communicate thoughts both in writing and verbally, coupled with active listening skills..
Experience
10 years Project Management 10 years Facility Managment 10 years coach & mentor 8 years product development & Merchandising 7 years Brand Design Strategy & System Dev. 5 years Major Dept. Store Buyer
Big Wins
Stood up Nike Pkg. COE Framework/processes Global commercialization of system for retail concepts Global digital shipping rebrands Global Sustainable packaging messaging Apparel/Equipment/Licensing Rebrand Successful facility design transformation enhancements
I’ve had the privilege of leading some extraordinary projects over the course of my career.
I thrive in my ability to put all the pieces together to bring the vision of a project to life. As a leader, I've driven projects across design, strategy, and operations management in c
consumer-facing spaces. I love to construct agile frameworks in ambiguity that fuel creativity & collaboration. Navigating ambiguity, I align goals and resources to maximize productivity. What’s been most important has been the people and relationships I’ve fostered. I have a contagious enthusiasm toward my work and love to get others excited about the work we are going to do.
A Couple of Projects.
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Our goal was to simplify and consolidate the Nike brand through a comprehensive packaging strategy for apparel, footwear, equipment, and accessories. This involved conducting a global visual audit, identifying unit costs, and forming a cohesive team. We developed a visual brand strategy and implemented a global packaging strategy. The outcome included driving visual merchandising strategies, creating an effective hangtag system, and establishing a Packaging COE for streamlined production. The process and guidelines are still in use today.
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Our project aimed to create a sustainable and seamless consumer experience for HOI doors for in store shopping bags, aligning with the desired concept's tone. Challenges included inconsistent design, sustainability, and shopper experience. However, I successfully established a cross-functional team, developed a global process, and created a toolkit for premium packaging. The success of HOI led to a reimagination of retail packaging solutions, reinforcing Nike's sustainability commitment. The strategy was expanded to complement other store concepts.
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Our team developed a Sport Moment Packaging Platform, aligning it with the updated brand look. By reskinning existing forms and introducing new materials, we optimized lead times and eliminated the need for extensive development and testing. This valuable service provided tailored solutions for internal teams, supplementing campaigns and adding value to marketing objectives.
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Successfully communicated Nike's Move to Zero Sustainable strategy through compelling narrative messages on tiered packaging. Introduced the sustainable message initially in the "HOI" House of Innovation Flagship stores and later implemented it on all shoppers worldwide, transitioning from plastic to paper. Navigated legal guidelines, secured buy-in from Senior Leadership, and reinforced Nike's global sustainability commitment on packaging
What People are Saying.
“Terry is a seasoned creative and retail packaging professional. She is a strategic thinker with amazing communication skills. This allows her to work effectively across different teams and align them to reach specific goals. I highly recommend Terry and would be thrilled at the chance to work with her again in the future.”
“My working relationship with Terry was forged under a rebrand for Nike some years ago. At the time, the work was a design change our agency was creating for a single product launch but the visual language represented something more impactful for the brand. Over time, this became a wholesale rebrand reaching every type of labeling and packaging at the company. Our agency could not have done this without Terry.
Terry sees the sweeping trajectory in the long game, she knows where the key connection points are for stakeholder alignment, she has a keen sense of brand systems, and knows what takes internal mechanisms to turn over new solutions and processes. Terry applied this groundswell technique to dozens of initiatives during the time we worked together.
Terry inherently understands the value of cross-functional teams and she is very good at identifying and bringing in the right players. At the heart of what she does is connection. She provides that spark on the team that keeps the conversation going, the process active and the team engaged.”